The big bet is that Apple will find a way to grow opportunities exponentially in the automotive market by bringing all kinds of add-on commercial, communication, entertainment, and other activities into the box.
A Portrait of Apple Beyond the Hardware
By Bolaji Ojo
Apple Inc. built its enormous fortune on hardware long before services joined the bustling party. As the company contemplates a foray into the automotive market, the question on observers’ minds is how it can reinvent yet another sector, turning the consumer car into a fast-growth revenue engine for Apple that can rival its experience in the smartphone and tablet PC markets.