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Can Seeing Machines Become the 'Mobileye' of In-Cabin Vision?

Auto manufacturers are under heavy time pressure to install required driver and occupant monitoring systems. Partners Magna and Seeing Machines view it 'once-in-a-life time' opportunity.
Rearview Mirror embedded with driver monitoring system
Rearview mirror embedded with driver monitoring system.(Image: Magna)

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By Junko Yosihida

What’s at stake?
Auto parts manufacturer Magna’s collaboration with Mobileye in forward-looking cameras fueled Mobileye’s effort to dominate the ADAS market. Can Magna repeat that success in the emerging in-cabin camera market for driver and occupant monitoring — this time with Australia’s Seeing Machines?

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