Auto manufacturers are under heavy time pressure to install required driver and occupant monitoring systems. Partners Magna and Seeing Machines view it 'once-in-a-life time' opportunity.
Rearview mirror embedded with driver monitoring system.(Image: Magna)
What’s at stake?
Auto parts manufacturer Magna’s collaboration with Mobileye in forward-looking cameras fueled Mobileye’s effort to dominate the ADAS market. Can Magna repeat that success in the emerging in-cabin camera market for driver and occupant monitoring — this time with Australia’s Seeing Machines?