By Junko Yoshida

What’s at stake:
For a long time, spending on security was never a priority for most IoT/embedded system vendors. Their rationale: Why spend money to prepare their devices for events that rarely happen? However, as an onslaught of cybersecurity regulation looms on the horizon, complacency is a risky option.

“Cybersecurity does not help sell IoT products,” Colin Duggan, CEO & cofounder of BG Networks, recently told us. He added that getting companies to make the commitment to IoT cybersecurity “is more difficult than it sounds.”

This has been true despite serious cases of damage done by insecure connected systems.

Read More »IoT: Welcome Mat to Insecurity

By Junko Yoshida

What’s at stake:
In contrast to most MCU suppliers in the world, Sony has not built its own IoT developers’ community. Sony’s angle is, however, its technology prowess in image sensors. Will the Raspberry Pi community fill the gap for Sony? 

Sony Semiconductor Solutions Corp. this week revealed it invested an undisclosed sum in Raspberry Pi Ltd., the trading arm of Raspberry Pi Foundation.

This marks the first investment in Raspberry Pi by a semiconductor company, confirmed Eben Upton, Raspberry Pi’s CEO.

Read More »Sony Buys Its Way into IoT/Industrial Market via Raspberry Pi

By Junko Yoshida

What’s at stake:
“Saving lives” on roads shouldn’t be a pie-in-the-sky ‘vision’ owned by companies pushing self-driving cars. To save lives today, we need something far more earthbound: stop people from drinking and driving. Can in-vehicle alcohol detection systems freshly mandated in the U.S. address the problem, and will consumers cooperate?

Throwing technologies at social problems has always been a tricky proposition.

Read More »Your Next Car Will Know How Drunk You Are

By Junko Yoshida

What’s at stake:
For years, Nvidia has hung its hat on autonomous driving as the linchpin of its AI technologies. However, that revenue stream is waning, not because AV is a solved problem but because it is just too hard a problem to solve. What’s the next big AI application? 

GTC, put together by Nvidia, is one of the world’s premier conferences dedicated to AI developers. Nvidia has used the venue to showcase its AI prowess built on GPU technology.

For several years, AI-enabled autonomous driving has highlighted every GTC. Nvidia presented its AI solutions — deployed in data centers for AI training and its multi-thousand teraflops SoC inside vehicles’ central brains doing AI inference. 

However, it was evident in a pre-GTC briefing this week that Nvidia has begun singing a markedly different tune on fully automated driving. 

Read More »Robocar No Longer Drives Nvidia GTC

By Bolaji Ojo

What’s at stake?
Ahead of its GTC AI and metaverse conference for developers next week, we review the budding results of Nvidia’s decade-long investment in artificial intelligence and its steady buildup of a strong hardware and software position in the segment. Nvidia is aiming for the AI Moon, and it may just be within its reach.

Artificial Intelligence, warts and all, appears destined to play a significant role not just in the semiconductor industry but also in the larger global economy over the next decade and Nvidia Corp. is setting itself up as a pioneer and major beneficiary of the new expected opportunities.   

Read More »Nvidia: Not ‘Just a Chip Company’ Anymore

By Junko Yoshida

What’s at stake:
In an era of increasingly diversified embedded and IoT system designs, competition among semiconductor companies is no longer about whose chip has the best performing spec. The industry’s attention is quickly shifting toward development platforms. At stake for chip vendors is whether they have chops to design effective tools that offer flexibility, ease of use, and the accelerated design cycle that customers want.

The business model in semiconductors is in flux. Chip companies can no longer rest easy with a conventional one-time approach to revenue generation.

Nowadays, many companies hope to develop a better mousetrap that can turn one-time customers into a “captive audience” generating “a recurring revenue stream.”

Read More »IoT Chip Suppliers Race for a Better Mousetrap