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Corporate Culture? What Corporate Culture?

The power of storytelling comes alive only when companies identify the moment they believe they’ve defined who they are.
Corporate culture

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By Junko Yoshida

What’s at stake:
Many companies talk up their corporate missions and/or corporate cultures. But these intangible are, well … intangible. It’s hard to judge whether they really mean the corporate slogans printed on posters and tacked up on the wall. But, to veteran observers, there are clues.

Autonomous vehicle companies routinely talk about their “safety first” corporate culture. Companies in every industry spout mottos like “Quality is in our DNA.”

For an outsider, namely me, only one point — beyond platitudes and posters — is clear. They repeat these golden rules because they’re “the right things to say.”

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