Intel has a poor track record moving into non-PC segments. And now it’s taking to the road, pedal to the metal, with an automotive plan.
Intel CEO Pat Gelsinger on CES stage at Intel's automotive keynote (Image: David Benjamin)
By Junko Yoshida
What’s at stake:
What’s the deal with Intel and Mobileye? After Intel at CES officially unveiled an automotive strategy independent of Mobileye, the relationship between the companies on all things automotive became all the more mysterious.
A few questions have been nagging me since I first learned about Intel’s re-entry into the automotive market.
- Is Intel designing its auto strategy narrowly to avoid stepping on Mobileye’s toes?
- Given its continued 88 percent stake in Mobileye, what are Intel’s legitimate expectations for fully autonomous vehicles?
- If Intel aspires to be the key player in a rapidly changing automotive market, shouldn’t its solutions integrate both Mobileye’s ADAS and Intel’s in-vehicle infotainment platforms?
- Do these two teams even talk to each other?