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Bryan Reimer, research scientist in the MIT Center for Transportation and Logistics.
Podcast: How to Build a ‘Human-Centered Vehicle’
Mar 21, 2023

Do carmakers actually know how their automation features are being used by people who drive?

Get Ready for UX-Defined Vehicles or Not
Mar 20, 2023

I crave a car that gets me. It knows not just static information – my in-vehicle entertainment preferences – but can dynamically adjust the level of information I need while driving.

Ultra Cruise will become available when GM launches the Cadillac CELESTIQ.
The Ultra Question for Ultra Cruise
Mar 16, 2023

If GM says it’s safe for me to let the wheel go while fussing on my makeup, let’s see the data. 

Jensen Huang, Nvidia CEO
Nvidia: Not ‘Just a Chip Company’ Anymore
Mar 15, 2023

Nvidia subtly shifts business model, stakes future on AI.

IoT Chip Suppliers Race for a Better Mousetrap
Mar 15, 2023

The battle over development tools to accelerate software/hardware co-design heats up among semiconductor companies

Cellular IoT: Can a Startup Revive a Stagnant Market?
Mar 14, 2023

Blues Wireless takes on the challenge of lowering barriers for cellular IoT developers—on both technology and business fronts

Brain and neural networks
Deep Learning, As You Know It, Will Never Be Good Enough to Trust
Mar 13, 2023

We’re running into a brick wall.

NASA chooses Microchip
Microchip: Riding RISC-V All the Way to New FPGA Platform
Mar 8, 2023

Five years after acquiring Microsemi, Microchip faces a bigger question: How can it advance FPGA architecture against competitors without diluting the legacy of an inherited technology?

Tesla's Model X dual motor all-wheel drive platform
Examining Tesla’s Claim on Drastic SiC Reduction
Mar 7, 2023

We asked Yole Intelligence to analyze what Tesla’s claim entails and the future of the SiC market.

Love has no algorithm
Love Has No Algorithm
Mar 7, 2023

When AI advocates discuss their specialty, they lay stress on the second word. It is wiser, however, that the rest of us focus, and dwell protectively, on the artificiality of AI.

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Knowledgeable and insightful

When I heard that Junko and Bolaji were launching The Ojo Yoshida Report, I instantly got out my credit card and became their first paid subscriber.  Junko and Bolaji are uniquely knowledgeable and insightful about our industry, and are constantly asking important questions.  I never fail to learn from their reporting.

Jeff Bier
Founder, Edge AI and Vision Alliance / President, BDTI


I find The Ojo-Yoshida Report one of the most uncompromising and worth reading reports in the ADAS / AV industry.
Clément Nouvel, LiDAR CTO

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The tech industry is vibrant, complex, and important. High-quality analysis & reporting is crucial to understand & influence the trajectory and impact of tech. Junko Yoshida and Bolaji Ojo are the voice.  I highly recommend checking out the

Daniel Cooley, CTO

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I don’t need news, I need intelligent insight. That’s why I read Ojo-Yoshida Report. It’s challenging interviews with industry experts, informative podcasts and knowledge-enhancing content. It’s Junko Yoshida and Bolaji Ojo at their finest. It’s the source I use to find out what the news means.

Colin Barnden, principal analyst at Semicast Research

How do you get started in autonomous vehicles?

A lot of people ask me how to get started in autonomous vehicles. I started by reading what few great blogs/newsletters exist in the space. One of them is the Ojo-Yoshida Report, from Junko Yoshida & Bolaji Ojo. Paid sub, but quality is worth it.

Alex Roy, Director of Special Operations @ Argo AI. Founder: No Parking Podcast, Autonocast, The Drive, Noho Sound.

Most original and insightful voice…

Thank you, Junko, for another deeply insightful and perceptive article. You’ve got me pegged. I’m attracted to great companies, like Velodyne, that I can lead to the next level of greatness. Velodyne will continue to expand its technology innovation leadership while delivering industry-leading financial results and shareholder value. You are the most original and insightful voice among semiconductor industry writers because you understand both the technology and human factors of success like no one else. Keep up the great work with the Ojo-Yoshida Report!
Ted Tewksbury. CEO, Velodyne Lidar

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I’m really enjoying, and moreover getting valuable insights from The OjoYoshida Report, this open letter from Junko Yoshida to the new Velodyne CEO is gold dust.

Rob Stead, Managing Director, Co-Founder
Sense Media Group