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Infineon on Tightrope Chasing AI Power and ‘Green’

Infineon wants to help electronics makers with efficient power management devices but can this quest profitably co-exist with environmentally friendly production?
Infineon on Tightrope Chasing AI Power and 'Green'
Powering AI Efficiently (Shutterstock)

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By Kolade Ojo

Infineon Technologies Inc. faces a paradox. It must successfully juggle two challenging and potentially conflicting objectives.

The first – powering AI – represents a lucrative business opportunity while the second – sustainable manufacturing – has become a major societal obligation in a world concerned about climate change and global warming. Both goals are desirable, but neither can be easily achieved by a chipmaker serving the hot artificial intelligence and power markets from locations in a country passionate about the impact of manufacturing on the environment.


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