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Is ADAS a Solved Problem?

It’s widely understood that vehicle autonomy is hard. Conversely, it is widely accepted that ADAS is safe. But is it?  
ADAS Webinar
Silicon Catalyst in Collaboration with the Ojo-Yoshida Report presents: Webinar on How Safe Are We with Today's ADAS?

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Upcoming Webinar, Wednesday, July 27, 8:30 a.m. PDT – 10:00 a.m. PDT

Claiming safer vehicles is easy if you don’t have to back your assertions with proof. SAE levels are product categories, not evidence of any degree of safety.

Silicon Catalyst, in collaboration with The Ojo-Yoshida Report, presents a webinar: How Safe Are We with Today’s ADAS?

It is widely understood that achieving vehicle autonomy is harder than we thought. Conversely, it is widely accepted that ADAS is safe. But is it?  

We will share candid assessments from leading stakeholders and tech developers seeking to establish precisely where the auto industry stands with regard to sensing technologies and the perception hardware/software stack. The ADAS webinar will also focus on both driver and pedestrian safety.

Among the key technology issues is whether carmakers can look consumers in the eye and honestly say: “We’ve got you covered.” If this isn’t quite so, what is still missing?

This inaugural webinar will offer a comprehensive, timely analysis of the current safety and automation landscape.

You’ve got questions. We will have answers.

ADAS Webinar Panelists
Panelists on ADAS Webinar

JOIN DISTINGUISHED PANELISTS:

Moderators:
Junko Yoshida
, Editor-in-Chief of The Ojo-Yoshida Report
Bolaji Ojo, Publisher & Managing Editor of The Ojo-Yoshida Report

Panelists:
Matthew Lum
, Engineering Program Manager, AAA National
David Aylor, Vice President of Active Safety Testing, The Insurance Institute for Highway Safety
Jordan Greene, Co-Founder, GM of Automotive & VP of Corporate Development, AEye, Inc.
Chuck Gershman, President & CEO, Owl Autonomous Imaging, Inc
Manju Hegde, CEO & Co-Founder, Uhnder, Inc.
Patrick Denny, Lecturer in Artificial Intelligence and Industry Expert in Automotive Imaging, University of Limerick

Matthew Lum

ENGINEERING PROGRAM MANAGER, AAA NATIONAL

Matthew Lum is an engineering program manager at AAA National with over 6 years of experience in automotive engineering and program management. He oversees full project life cycles across scoping, testing, analysis, and reporting stages. He creates test plans and research methodology, verifies numerical methods for data analysis, allocates project responsibilities, manages timelines, and provides ongoing mentorship to drive overall team development. He also provides reports for stakeholder engagement to include regulatory agencies and media outlets.

DAVID AYLOR

VICE PRESIDENT OF ACTIVE SAFETY TESTING, THE INSURANCE INSTITUTE FOR HIGHWAY SAFETY

David Aylor is vice president of active safety testing at the Insurance Institute for Highway Safety. Mr. Aylor has worked at IIHS since 2004 and has been closely involved with all its testing programs. Most recently, he helped develop the evaluation program for front crash prevention systems. His areas of research include rear impact, low-speed damageability, and crash avoidance technology.  Mr. Aylor received a bachelor’s degree in mechanical engineering from the University of Virginia.

JORDAN GREENE

CO-FOUNDER, GM OF AUTOMOTIVE & VP OF CORPORATE DEVELOPMENT, AEYE, INC.

Greene is a leading architect of AEye’s business model, which leverages a highly efficient licensing model and partner strategy to scale manufacturing and distribution. He built out AEye’s partner ecosystem, spearheading partnerships with Global 100 companies and established Tier 1 automotive suppliers, including Continental, Hella, LG Electronics, and Aisin, to drive AEye’s penetration into automotive, industrial and mobility markets. Since 2021, Greene has led AEye’s global automotive group, working closely with Tier 1 auto suppliers and automotive OEMs to bring lidar-enabled safety advancements to market.

CHUCK GERSHMAN

PRESIDENT & CEO, OWL AUTONOMOUS IMAGING, INC

Chuck Gershman is a Drexel University College of Engineering inductee into the Alumni Circle of Distinction, the highest honor bestowed upon alumni. He has been honored as a finalist for CMP publications (EE Times) prestigious ACE award as High Technology Executive of the Year and was previously named a Top 40 Healthcare Transformer by Medical Marketing & Media for his work on Clinical AI Decision Support for cancer patients. Chuck holds three US patents for his contributions to Microprocessor Architecture. Chuck brings over 30 years of technology and semiconductor industry experience in executive management, marketing, engineering, business development, sales, consulting, and executive advising, including Owl Autonomous Imaging. Mr. Gershman has served as CEO/COO and a Board Director for three companies, he knows what it takes to lead a vision to reality – having led successful exits with acquisitions by Intel and PMC-Sierra.

MANJU HEGDE

Manju Hegde, CEO of Uhnder
CEO & CO-FOUNDER, UHNDER, INC.

Manju Hegde has been a technology executive, university professor, and serial entrepreneur with more than 25 years of experience in the semiconductor industry. He is the Co-Founder and CEO of Uhnder, a startup with disruptive digital radar sensing technology that plans to make the world safe for safety – in ADAS and automated mobility applications. Uhnder has formed partnerships with leading automotive manufacturers and suppliers and has announced the launch to production of its first automotive-qualified digital radar-on-chip which will be on the road in production cars in November 2022.

PATRICK DENNY

LECTURER IN ARTIFICIAL INTELLIGENCE AND INDUSTRY EXPERT IN AUTOMOTIVE IMAGING, UNIVERSITY OF LIMERICK

Patrick Denny is a Lecturer in Artificial Intelligence and Industry Expert in Automotive Imaging at the University of Limerick with over 25 years experience in scientific and technological development internationally, 19 of these at a senior level, designing, leading, innovating and consulting on new technologies with multimillion Euro project budgets. His career reflects versatility in developing expertise in diverse areas of science and technology and rapidly making significant contributions in those areas. His knowledge base and experience spans the range from purely academic to market based technology development.

MODERATOR: JUNKO YOSHIDA

EDITOR-IN-CHIEF OF THE OJO-YOSHIDA REPORT

Junko Yoshida has always been a “roving reporter” in the most literal sense. After logging 11 years of international experience at a Japanese consumer electronics company, Junko pursued a peripatetic journalism career, breaking stories, securing exclusives, and filing incisive analyses from Tokyo, Silicon Valley, Paris, New York, and China. Junko’s contacts and professional experience are global, multicultural, and multilingual. She writes and speaks authoritatively on consumer electronics, automotive, semiconductors, emerging technologies, and intellectual property, with a deep understanding of the business strategies that companies are pursuing to compete on a global scale. ‌During her three decades at EE Times, Junko rose up the ranks from Tokyo correspondent to West Coast bureau chief, European bureau chief, news editor, and editor-in-chief. She earned a reputation as an innovator, shepherding EE Times’ expansion into e-books.

MODERATOR: BOLAJI OJO

PUBLISHER & MANAGING EDITOR THE OJO-YOSHIDA REPORT

Veteran business, finance, and technology journalist Bolaji Ojo is a jack-of-all-media but an entrepreneur at heart. “Bola,” a former Bloomberg News reporter and lifelong media innovator, has been a publisher, media executive, business owner, and media market analyst and consultant, working at the nexus of politics, focusing on technology’s impact on people & society, and the global supply chain. Over the course of his career, Bolaji has written revealingly – sometimes at his own peril – on topics ranging from the energy market to financial derivatives, the “Nigerian letter scam” and other international fraud cases, politics, policing, and small business. In the late 1980s, he took up the technology beat, covering the electronics supply chain and the interplay among its many players – contract manufacturers, OEMs, design houses, and their network of semiconductor and component sources.‌

Copyright permission/reprint service of a full Ojo-Yoshida Report story is available for promotional use on your website, marketing materials and social media promotions. Please send us an email at talktous@ojoyoshidareport.com for details.

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