• Opinion
Autonomous vehicles are on the path to failure. They may also doom the interests of their suppliers.
By Bolaji Ojo
What’s at stake?
When autonomous vehicles do not perform as expected, the entire industry, including the semiconductor companies supplying the subsystems and other components, will be negatively impacted. End-users will ask: Why are you teaming up with auto OEMs to put on the roads vehicles that clearly need further technology development and design work?
Cruise and Waymo have one thing in common. Their autonomous vehicles have earned the humiliating disdain of some intended customers.
If you are a semiconductor supplier whose products have been designed into Cruise’s autonomous vehicle or Waymo’s robotaxi, you’ve got the beginning of a public relations nightmare.