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Microchip CEO Pursues 'Bowling Pin' Strategy

Ganesh Moorthy discusses Microchip’s plan to pick off the adjacencies of its core products, bulk up capabilities with more peripherals, and create a strong presence in broader embedded markets.
Ganesh Moorthy. Microchip CEO
Ganesh Moorthy, Microchip CEO, in front of the company's mission statement and guide values.

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By Junko Yoshida

What’s at stake:
Microchip claims it is no longer so easy to pigeonhole it as an 8-bit MCU company. CEO Ganesh Moorthy explains plans to leverage its bread-and-butter semiconductor products, create more permutations and product combinations, as Microchip plots to lead fragmented embedded/IoT markets.

Microchip is already in the “Things” market, CEO Ganesh Moorthy recently told The Ojo-Yoshida Report. That penetration, in his mind, puts the company in a well-timed position to seize the “megatrend” of the Internet of Things (IoT) market.

Here’s why.

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