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Microsoft's and Apple's AI-Mighty Algorithm

Apple and Microsoft can tout opt-in features for “ChatGPT” or “Recall,” as though this is proof of their social responsibility. But is that enough to protect us from the tyranny of genAI?
Microsoft and Apple’s AI-Mighty Algorithm
(Image: Microsoft)

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By Junko Yoshida

We still don’t know a whole lot about what AI PC exactly does. Nor do we understand what consumers should expect. 

One thing is clear. Afflicted with AI fever, the tech industry that contributed to creating AI PCs and Copilot+ PCs is overtly jubilant. 

Fueled by AI’s explosive growth and pressured by Wall Street, business and tech-world CEOs are eagerly styling themselves as passionate users and advocates for AI.

Intel Corp. CEO Pat Gelsinger compares AI PC’s impact to Wi-Fi’s emergence on Intel’s Centrino platform. Lisa Su, CEO of Advanced Micro Devices Inc., told reporters last week that she’s “an avid user of GPT, Copilot too.” She added that AMD wants “to put AI through the development pipeline, as well as marketing, sales, HR, all of those. It is going to be AI everywhere.”  

Given this enthusiasm among smart executives, seriously, what could go wrong?

This is great stuff. Let’s get started.

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