Skip to content
Podcast

Podcast: What's China EV Inc.'s Next Move?

Tu Le believes that Western automakers, too busy making money hand over fist in China for too long, underestimated Chinese consumers and Chinese automotive market as a whole.
Tu Le, managing director of Sino Auto Insights, a Beijing-based consultancy
Tu Le, managing director of Sino Auto Insights, a Beijing-based consultancy

Share This Post:

By Junko Yoshida

Guest: Tu Le, founder and managing director of Sino Auto Insights, a Beijing-based consultancy for transportation and mobility.

If you are wondering how automakers in the West – Volkswagen, GM, Ford and others – have ended up where they are today in the Chinese EV market, Tu Le, founder of Sino Auto Insights, is your guide.

Le, who has lived and worked in Detroit, Silicon Valley, and Beijing, is an ultimate insider who is in the know, when assessing the impact of EV revolution that China is bringing to the entire world.

We recently sat down with Le, and asked him about Chinese EV manufacturers’ global agenda and what China EV Inc.’s next move is likely to be.

Le also helped us understand how Western carmakers might have underestimated Chinese consumers and Chinese market, which led to missed opportunities to invest in EV battery development and production.

Listen to our podcast:

Copyright permission/reprint service of a full Ojo-Yoshida Report story is available for promotional use on your website, marketing materials and social media promotions. Please send us an email at talktous@ojoyoshidareport.com for details.

Share This Post: