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SDV: Let's Mention the Elephant in the Room

Despite the fact that “software-defined vehicles (SDV)” are the hottest key words in the automotive market today, the concept is probably the most misunderstood.
SDV: Let's Mention the Elephant in the Room

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By Junko Yoshida

Despite the fact that “software-defined vehicles (SDV)” are the hottest key words in the automotive market today, the concept is probably the most misunderstood.

We see SDV as the “elephant in the room.” A host of marketers and technologists describe SDV by highlighting different aspects of the connected, software-upgradable vehicle in the best light that relates to their business.

Register here for free

The Ojo-Yoshida Report has worked with SiTime to gather a panel of automotive experts with diverse experience in chips, tier ones and OEMs, so that they can break down SDV on their own terms.

Our goal is to probe:

  • What SDV means to different vendors in the supply chain?
  • What customer experiences will SDVs deliver?
  • What each panelist sees as the most critical challenges in SDV development

We focus on “Safety, Cost, Standardization and User Experience” in our panels’ SDV conversations. 

This will be a broadcast event scheduled at 8:00AM PCT on Oct. 23, 2024, with a panel discussion followed by live Q&A. To save your seat, please  register here for free.

Panelists: 

    • Stefan Buerkle, Regional President, Cross Domain Computing, Bosh USA

    • Moshe Anschel, SDV expert, ex-GM 

    • William Stewart, VP, Automotive Americas Marketing, Infineon Technologies 

    • Piyush Sevalia, EVP, Marketing, SiTime

Moderator: Junko Yoshida, editor in chief, The Ojo-Yoshida Report



Mark your calendar today.
Register here for SDV Panel + Live Q&A


Junko Yoshida is the editor in chief of The Ojo-Yoshida Report. She can be reached at [email protected].

Copyright permission/reprint service of a full Ojo-Yoshida Report story is available for promotional use on your website, marketing materials and social media promotions. Please send us an email at [email protected] for details.

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