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Truth & Consequences

Shift from Hardware-Defined SoCs to Workload-Optimized Chips

A change is underway in chip design as companies like Google, Apple or Tesla design their own chips.
Shift from Hardware-Defined SoCs to Workload-Optimized Chips
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By Ron Wilson

What’s at stake:
Increasingly systems houses, rather than chip companies, are designing the silicon for their systems and optimizing it for their workloads. Their needs are altering the traditional chip design flow.

Two closely linked changes in the semiconductor industry are gradually altering the way ICs are designed, demanding new skills from designers, inspiring new tools from the EDA industry, and opening new roles for AI in the design flow. In a recent conversation with Synopsys VP for Product Management and System Solutions Tom De Schutter we explored this evolution.


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