The Consumer Electronics Show (CES) began the second day with companies rolling out major announcements, following up on the Keynote delivered late on Monday by Jensen Huang, CEO of Nvidia Corp. A raft of announcements from Nvidia and other companies made it clear immediately that this year’s event will be centered around artificial intelligence (AI).
Our automotive semiconductor contributing editor Alfred Vollmer, attending his ninth CES event in Las Vegas, confirmed the pervasive role of artificial intelligence (AI) across various sectors, particularly in automotive applications. Vollmer, in a video chat with Bolaji Ojo, managing editor of the Ojo-Yoshida Report expressed some concerns about how AI is being implemented and warned it may be necessary for the industry to begin to specify how the technology should be used.
But who will bell the AI cat?
For now, most announcements from the show point in one direction: the search for applications, rather than the morality of AI.
Vollmer highlighted AI’s integration in devices like in-ear temperature measurement and noted that major automotive companies like Bosch and ZF are heavily investing in AI. Vollmer also mentioned NXP Semiconductor’s recent $625 million acquisition of TTTech by NXP Semiconductors N.V., emphasizing the strategic importance for autonomous driving and software-defined vehicles (SDVs). He plans to explore autonomous driving, sensors, and electromobility further during the show.
The following are the highlights of our chat (See video below):
- Naturally, a long line for the presentation by Jensen Huang, CEO of Nvidia, indicating the high demand and importance of the company.
- The pervasive use of AI in product design and manufacturing, and the need to use AI responsibly to avoid misuse, such as deep fakes.
- AI’s critical role in the design of autonomous and semi-autonomous vehicles, which will require a software-defined vehicle (SDV) framework.
- The accelerating shift from multiple electronic control units (ECUs) to a central computing platform in SDVs, controlled by AI.
We will catch up with Vollmer tomorrow for an update on the event. Hopefully, he will have conquered jetlag by then!
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Bolaji Ojo is publisher and managing editor of the Ojo-Yoshida Report. He can be reached at [email protected].
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