By Junko Yoshida
At CES 2024 last week, gone were dreams of full autonomy (supposedly “to save people’s lives”). The fallback position for fervent autonomists is active ADAS and advanced driver monitoring systems (DMS), which are actually proven to save lives.
Active ADAS systems that intervene and assist in critical driving situations, and DMS to gauge drivers’ attention are both deemed crucial for road safety. They are even mandated by regulations in certain regions.
The combination of active ADAS scanning outside the vehicle and DMS monitoring the interior is a powerful solutions to protect vulnerable road users and other vehicles.
The Ojo-Yoshida Report sat down with several stakeholders advancing and advocating road safety technologies. We asked them to break down the many new regulations emerging in different parts of the world.
In Europe, for example, driver monitoring solutions are already being implemented.
Regulations in Europe will require new cars and trucks from July 1, 2024 to contain drowsiness and attention warning technology. Two years later, all new cars and trucks must must add some type of advanced driver distraction systems.
In the United States, the National Highway Traffic Safety Administration (NHTSA) recently issued an advanced notice of proposed rulemaking (ANPRM) on technology regarding alcohol impairment. To NHTSA’s credit, explained J.T. Griffin, principal at Griffin Strategies, it is now asking whether a technology top deal with drink driving can also address driver distraction and drowsiness.
The Insurance Institute for Highway Safety (IIHS), which has provided new car safety ratings since 1994, is now pushing automakers for partial automating systems to integrate driver monitoring systems. David Zuby, senior vice president of vehicle research for IIHS, explained that this would ensure that “drivers in partially automated vehicles are fulfilling their role as a supervisor for that automation.”
Put all these proposals together, concluded Mike Lenné, chief science and innovation officer at Seeing Machines, “we are seeing the convergence of the worldwide web of regulation.” Rules that target all these threats to safety will cover every aspect from “distraction, drowsiness to driver engagement, impairment and intoxication,” he added.
The webinar dives into regulations and technologies designed to prevent impaired driving. The entire webinar is now available on the Ojo-Yoshida Report YouTube channel. The webinar is also embedded below on this page.
-David Zuby, senior vice president of vehicle research for The Insurance Institute for Highway Safety (IIHS)
-J.T. Griffin, principal at the Griffin Strategies and consultant to Seeing Machines
-Mike Lenné, chief science & innovation officer, Seeing Machines
-Moderator: Junko Yoshida, Editor in Chief, The Ojo-Yoshida Report
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