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China EV Road Trip & Beijing Auto Show
Tu Le, Sino Auto Insights’ founder, assessing Xpeng’s EV on a 1,500 mile road trip, wonders how much Elon Musk can charge for Tesla’s FSD when many Chinese vehicles with similar ADAS systems are already on the road. He shares insights from the recent Beijing Auto Show.

Western Car OEMs’ New Motto: ‘Copy China’
Not too long ago, the Chinese came West to learn, and possibly copy, how companies develop technologies. In today’s global automotive industry, the tables have turned.

This Semiconductor Market ‘Recovery’ Is Uneven and Crash Prone
The broad semiconductor market direction indicators are sending conflicting signals. When is a recovery not really one and how should suppliers respond?

Dig Deeper on Sustainable Manufacturing: Actions, Not Words
Junko Yoshida and George Leopold, host The Ojo-Yoshida Report’s Dig Deeper series on sustainable semiconductor manufacturing, assessing the prospects for reducing the chip industry’s carbon footprint.

We Dig Deep into Software-Defined Vehicles
What exactly is Software-Defined Vehicles (SDV)? Who wants it? Do we need it?

Is It Groundhog Day for Memory Chip Suppliers?
Memory suppliers rushing to build new fabs appear destined to reignite the destructive flames of pricing and inventory instability they have just succeeded in putting out.

Who Will Rule Software-Defined Vehicle Architecture?
Knowing Advanced Driver Assistance Systems and In-Vehicle Infotainment Systems might not be enough to win the SDV design derby.

Can TSMC Turn Arizona into Taiwan?
Is Taiwan Semiconductor Manufacturing Co. prepared—financially, and culturally—to transfer chip production to Arizona?

Generative AI: The Bloom Is Off the Rose
Artificial Intelligence is not living up to the hype. Hallucinations are an intractable part of the problem.

Is TSMC Price Hike Threat Even Enforceable?
TSMC’s costs are surging and this is impacting margins. Business is growing but fending off rising costs has also become a major objective.

Simplifying the Connected Future: Navigating Complexity in the IoT Landscape with Renesas Wireless Connectivity
Whatever device you can think of that makes our lives more convenient, safer and more enjoyable, in today’s world it’s likely to be connected, often wirelessly. Almost everywhere, connectivity is no longer an extra, it’s expected.

AI: Should I Be Faithful or Agnostic?
I feel as though everyone has been cornered into making a consequential choice — to either place our trust in AI or to escalate our AI paranoia.

Georgia Tech Aims for AI for All
Georgia Tech is bringing AI to undergraduates in a classroom setting.

Intel and ASML Sprint Toward a High-NA Future
Intel is committed to a monumental struggle to catch TSMC in process technology. Will their efforts pay off?

Embedded Quest at Nuremberg
We cornered engineers and executives at various companies at Embedded World, and asked their perception of the state of the embedded market and what they see must be solved.

Who Wants Rapidus in Silicon Valley?
Japan’s startup foundry Rapidus has just opened its office in Santa Clara, Calif. Why? For its survival, it needs customers, and those who need AI processors on 2-nm process node are not in Japan but in Silicon Valley.

US Semiconductor Hegemony is Real and Unassailable
Reports of America’s waning influence over the chip industry ignore a reality that has now been resurrected by the CHIPS Act: America never lost its grip on the market. That hold will become even stronger as America welcomes its first set of new and advanced fab in decades.

Smart vs. Useful
It’s way too easy to call your product “smart” as long as nobody asks whether its smartness translates into usefulness.

Acute Shiny Object Syndrome Can Ruin You
All that glitters is not gold. Companies must use caution in chasing targets they can’t capture or objects that are less valuable than imagined.

The Audacity of Tenstorrent
“AI is still new,” says Tenstorrent COO Keith Witek. The startup is plotting to find an opening by listening to customers, instead of following the playbook of successful AI incumbents like Nvidia.
Partner Content
Accelerating IoT Innovation with Pre-Certified Wi-Fi Modules
Irvind Ghai, vice president of Wi-Fi Solutions, Silicon Labs