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Digital Cockpit: Human Factors Do Matter
As computer drivers enable vehicle autonomy, here’s what carmakers can learn from the aviation industry.

Interfacing in a Faceless Era
We seem to be abrogating the necessity of “reading” people, a skill that requires the study of a thousand faces.

Renesas Picks Its Battle on Edge AI
Venturing into a broad and fragmented edge AI market is a safari fraught with challenges.

Chiplets Are Still a Work in Progress
The underlying technologies are mostly in place, but the industry will need the right processes and tools before chiplets can deliver on their promise.

Software-Defined Vehicles (SDV): Pros, Cons & Worries
If an SDV isn’t “apps on wheels,” what is it? An expert panel, laying out the pros and cons of SDV design, defines it as a “fully reconfigurable vehicle”.

NXP: How Is Technology Shaping Society?
Let’s discuss the rigorous engineering work needed to keep mission-critical systems safe and secure

That Severe Auto IC Shortage? It Will Happen Soon Again
Huge sums are pouring into building new chip fabs, but the focus on next-gen nodes is misplaced. The last shortages arose from insufficient capacity in the older nodes. That’s where they will crop up again.

Auto Industry Euphoric over Chiplets. Why?
The chiplet is all the rage among car OEMs, Tier Ones, and automotive chip suppliers. IMEC is kicking off this month the first automotive-focused chiplet event.

Podcast: Western EV Battery Strategy Starts with Final Assembly
Author Charles Murray argues the West must build up its battery assembly lines to confront China’s dominance.

Ethernet Switches: Marvell’s Ticket to Automotive
Next-generation vehicle architecture is creating an unprecedented opportunity for Automotive Ethernet.

AI Rivalry Heats up, But Catching Nvidia Won’t Be Easy
Nvidia quietly worked on its accelerated computing dream for years and won big with the advent of the AI era. Can Nvidia keep this much coveted crown?

Apple’s Display Tech Choice in Vision Pro
Its latest Vision Pro display technology reveals that Apple’s quixotic quest for exotic microLED technology remains unfulfilled.

Podcast: What’s Next for Microchip’s Steve Sanghi?
Steve Sanghi, Microchip and the semiconductor market have intertwined stories going back decades. That saga is not ending yet. The chip world can count on seeing more of Sanghi beyond Microchip.

From ‘Smart’ to ‘Useful’ Sensors
Can anyone make ‘smart home’ devices useful to consumers? A Calif. startup, Useful Sensors, believes it has the magic potion.

Qualcomm Envy Sparks Nvidia-MediaTek Deal
The partnership is aimed at repositioning Nvidia in a broader spectrum of the automotive SoC market, while allowing MediaTek to loosen Qualcomm’s grip on the entry level of the auto market.

Advanced Packaging Holds Key to Chiplet Surge
The emergence of chiplets could restructure the semiconductor industry. But first, the packaging must be in place to support them.

DeepX Founder Aspires to Be ‘Morris Chang of Korea’
AI hardware startups are a dime a dozen. But the founder of DeepX has a loftier goal — to build a company that matters to his home country, South Korea.

Obsolescence at BMW: Planned or Just Short-Sighted?
Go ahead. Trust carmakers who promise lifetime software updates. But verify that car companies can cope with the potential need for the hardware upgrades that often accompany updated software.

What’s Sam Altman’s Game?
Enough with the handwringing, it’s time to shut down public access to AI

Inventory Quagmire: From JIT to JIC and now Just-too-Much
The perfect inventory management solution continues to elude electronics manufacturers and members of the supply chain.
Partner Content
Accelerating IoT Innovation with Pre-Certified Wi-Fi Modules
Irvind Ghai, vice president of Wi-Fi Solutions, Silicon Labs