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Podcast: Road to 5-Star DMS Rating
Euro NCAP is using technology to make human drivers into safer drivers. In contrast, the U.S. is pushing to use technology to replace humans as drivers.

The Letting-Go Dilemma
Americans love the open road. Will drivers ever willingly surrender the wheel and give all our human trust to a machine?

Intel/Mobileye: Not All Mergers Create Equals
When Intel Corp. CEO Pat Gelsinger recently announced Intel’s plans for a public offering of Mobileye in 2022, it was an implicit admission of a corporate mismatch that was already obvious to many electronics industry observers.

This Week
‘AV Problem’ Is Real, ‘Trolley Problem’ Isn’t Immigration Is America’s Superpower Podcast: Nvidia’s Declining Prospects Betting Big on SiC, Wolfspeed Aims to Power a ‘Revolution’ ‘AV Problem’ Is Real, ‘Trolley Problem’ Isn’t By Junko Yoshida What’s at stake?Public trust in the safety of air travel marked a quantum leap in transportation. The planned transition from… Read More »This Week

Immigration Is America’s Superpower
The United States risks ceding technological leadership to China if it fails to implement policies enabling an international talent pool to flourish.

Betting Big on SiC, Wolfspeed Aims to Power a ‘Revolution’
To get the company to where it is today, Lowe did not just hack off business units but undertook a series of capital investment, R&D, and acquisition actions.

Podcast: Nvidia’s Declining Prospects
Will a minority stake in Arm be the most Nvidia is allowed? Or will Nvidia be allowed a chance to buy only a small portion of the IP licensor, such as the artificial intelligence part? And will that prompt Nvidia CEO Jensen Huang to throw in the towel?

‘AV Problem’ Is Real, ‘Trolley Problem’ Isn’t
Given that AVs will make good, bad, and ugly driving decisions without human input or intervention, society’s tolerance for AV machine errors can be expected to be vanishingly small.

Silicon Carbide Gets Ready for Prime Time
Riding hot applications in electric vehicles, silicon carbide is on the rise. Multiple players are positioning themselves to grasp what many see as an exponentially growing sector.

Early Laps of Silicon Carbide Race Go to ST
Is SiC a story with a happy ending that everybody loves? No, this is [a race] far from over, says ST, who isn’t ready to take a victory lap.

SiC Power Devices: A Breed Apart
To understand why SiC is suddenly so important to matters green involves taking a deep dive into some electronics questions, a touch of physics and some manufacturing technology.

Soitec Aims for Big EV Win with Smart Cut SiC Wafers
Cost and yield continue to constrain the supply of high-quality SiC wafers. Soitec and Leti are putting forth a new idea: decoupling the top and bottom parts of SiC wafers.

This Week
Open Letter to Ted Tewksbury, Velodyne’s New CEOFarm Drones Going Hog WildIndia’s Recurring DreamNXP Resets, Victim No Longer Open Letter to Ted Tewksbury, Velodyne’s New CEO By Junko Yoshida Dear Ted, Velodyne’s recent announcement introducing you as its new CEO didn’t surprise me. You’re the right executive arriving at the right time to correct the… Read More »This Week

Open Letter to Ted Tewksbury, Velodyne’s New CEO
At several companies you led, you achieved transformative change. Business management books might label you a turnaround specialist. But I regard that cubby-hole as neither apt nor accurate in your case, because it overlooks a range of human-factor intangibles.

Farm Drones Going Hog Wild
Wild boars running amok in farmlands will soon meet autonomous drones – almost as sophisticated as robocars – developed by Flox Robotics. Flox’s drone can tell a pig from a Peter Rabbit and knows how to scare it off.

Podcast: India’s Recurring Dream
India has a recurring dream of a volume semiconductor manufacturer, but they have been unable to fulfil that dream. What or who is to blame? Is it the lack of basic utility infrastructure? Is it the politicians? Or is it the lack of domestic industries that consume semiconductors?

NXP Resets, Victim No Longer
Three years after a failed acquisition bid, the Dutch supplier stands poised to become one of the leading players in the global semiconductor market – assuming it can navigate choppy competitive waters.

JIC is a Poor Replacement for JIT
Just-in-Time and Lean manufacturing management have not failed, despite the severity of the current component shortages. They should not be dumped in favor of a discredited system but should be reinforced in preparation for the next market cycle.

Open Letter to Zuck: Prove to Us That ‘Ethics in Tech’ Is Not an Oxymoron
A rebranding of the company and a move into the metaverse are exactly the wrong things to do at this time. As an alternative, here’s our road map to redemption.

EV Battery Cost/Performance Race: Place Your Bets
EV battery evolution will occur by orchestrating a number of tech elements to optimize electrodes. Nanoramic is one of the companies trying to crack the battery supply chain.
Partner Content
Accelerating IoT Innovation with Pre-Certified Wi-Fi Modules
Irvind Ghai, vice president of Wi-Fi Solutions, Silicon Labs