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AMD/Xilinx Automotive Chips Must Go Beyond FPGAs

AMD needs an auto semiconductor road map that tightly integrates Xilinx’s FPGAs with its own embedded expertise.
Xinlix automotive semiconductors
(Source: Xilinx)

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Editor’s note: This is the second in a series of stories examining AMD’s acquisition of Xilinx and what it means for the evolving FPGA market.

By Junko Yoshida

What’s at stake?
AMD is looking to cement its future in automotive, one of the hottest markets for semiconductor companies armed with high-performance computing platforms today. Xilinx’s extensive contacts with Tier Ones and OEMs can help, but AMD needs a lot more – including a long-term commitment and a product road map that melds its embedded experience with Xilinx’s FPGAs.     

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