Intel’s perennial high hopes to break into non-PC businesses have mostly foundered. Can Intel Auto right the leaky ship?
Intel Fellow Jack Weast, now Intel Auto’s vice president and general manager, at its new product launch in Shenzhen in August, 2024 (Image: Intel)
What’s at stake:
By all accounts, Intel Automotive is an underdog. But as automakers go through radical changes in vehicle architecture, electrification and the balance of market power, Intel sees an opening in automotive chips. However, in the midst of its internal turmoil, will Intel stick with automotive as “a must-seize” segment? And will CEO Pat Gelsinger stick with Intel?
Among the businesses in which competitors have outplayed Intel, Intel Automotive is an outlier.