Skip to content
Breaking News

Cruise Gambles on a Build-Your-Own Strategy

The autonomous driving company wants to design everything from a central compute engine to a radar chip for its vehicles.
Cruise in San Francisco

Share This Post:

By Junko Yoshida

What’s at stake?
Autonomous vehicle company Cruise confirmed it is dumping Nvidia’s GPU and developing its own central compute engine for its AV. Cruise also said it is developing a chip for its radar and for other custom chips. Unclear is whether such an extreme measure – build instead of buy – will eventually help or hurt the fledgling AV company’s prospects.

This is great stuff. Let’s get started.

Already have an account? Sign in.