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It’s Rethink or Sink for Prophesee

The art of growing a startup business lies in “finding a path” that’s timely, practical and scalable. Many sensor startups bet their future on automotive. Prophesee, based in Paris, was one such early gambler.
It’s Rethink or Sink for Prophesee
Luca Verre, Prophesee CEO

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By Junko Yoshida

What’s at stake?
The art of growing a startup business lies in “finding a path” that’s timely, practical and scalable. Many sensor startups, mesmerized by AV hype, bet their future on automotive. Prophesee, based in Paris, was one such early gambler. The CEO now sees that it’s time to pivot. But which way? What are his options?

Even for seasoned Tier Ones and OEMs, complying with automotive safety regulations is no cakewalk. For a tech startup pursuing the ADAS/autonomous vehicle market, conformance with and validation to the slate of applicable safety regulations could pose insurmountable hurdles.


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