(Image: Microchip)
By Bolaji Ojo
What’s at stake?
The automotive semiconductor market needs chipmakers, enterprises that not only excel at technology innovations, but which also anticipate and meet the evolving design and supply chain needs of their tier-one and OEM customers at an accelerated speed. Microchip is betting that offering extensive labs services for customers in all major auto manufacturing regions of the world will strengthen its relationship with OEMs and tier-ones.
Microchip Inc. is not a newbie in Detroit. The company has had a presence in America’s auto heartland for more than 20 years, but with a recent move and investment decision, the chipmaker tells customers and competitors it sees opportunities for greater engagements with leading automakers despite ongoing supply chain disruptions and design architectures evolution.