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Open Letter to Ted Tewksbury, Velodyne’s New CEO

At several companies you led, you achieved transformative change. Business management books might label you a turnaround specialist. But I regard that cubby-hole as neither apt nor accurate in your case, because it overlooks a range of human-factor intangibles.
Ted Tewksbury, Velodyne’s New CEO
Ted Tewksbury, Velodyne's new CEO

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By Junko Yoshida

Dear Ted, ‌
‌Velodyne’s recent announcement introducing you as its new CEO didn’t surprise me. You’re the right executive arriving at the right time to correct the course of a vision-challenged company that has lost its way.

Velodyne went public in September 2020 through the dubious mechanism of a special-purpose acquisition company (SPAC) merger with blank-check company Graph Industrial. Since then, as the corporate board and its largest shareholder have relentlessly exchanged accusations, Velodyne has become best known for its dysfunction.

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