• Audition
Startup eyes $45 bill of materials for near-field devices that foretell collisions.
"If you’re about to get T-boned in an accident, [PreAct’s lidar] will see that, and tighten the seat belts real quick before impact." -- Paul Drysch
What’s at stake?
Elon Musk once famously called lidars a “fool’s errand,” a claim that has yet to be entirely disproven. Despite their high-precision performance advantages, lidars remain too costly to become an indispensable sensing modality in ADAS. Against the odds, a startup called PreAct sees a volume opportunity for “dirt-cheap” near-field lidars, not the long- or medium-range lidars most other players are pursuing.