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By David Benjamin
The Consumer Technology Association (CTA) is bullish on the “Metaverse,” a coinage and concept upon which Facebook (now Meta) creator Mark Zuckerberg has gambled his reputation.
In the opening session at CES 2023 in Las Vegas Wednesday (Jan. 4), the CTA’s vice president for research, Steve Koenig, trumpeted his organization’s support for the still-embryonic Metaverse, calling it a “real trend” with potential applications for business strategy. He called it a “next generation of the Internet” that will evolve into a “Metaverse of Things” (MoT?).
“The Metaverse is closer than you think,” proclaimed Koenig.
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