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Truth & Consequences

Research Chief Touts 'Metaverse of Things' at CES

Virtual reality promotions at the Consumer Electronics Show stopped short of comparisons to 1960s ‘Smell-O-Vision’.
virtual reality at CES
Smell-O-Vision 'master control and scent energizer'.

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By David Benjamin

The Consumer Technology Association (CTA) is bullish on the “Metaverse,” a coinage and concept upon which Facebook (now Meta) creator Mark Zuckerberg has gambled his reputation.

In the opening session at CES 2023 in Las Vegas Wednesday (Jan. 4), the CTA’s vice president for research, Steve Koenig, trumpeted his organization’s support for the still-embryonic Metaverse, calling it a “real trend” with potential applications for business strategy. He called it a “next generation of the Internet” that will evolve into a “Metaverse of Things” (MoT?).

“The Metaverse is closer than you think,” proclaimed Koenig.

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