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ST's Key to Unlock China: 'Manufacturing'

ST’s volume MCU shipments, strong developer ecosystem and broad distribution have positioned ST as a leader in the general MCU market. But above all, ST’s manufacturing skill could garner a real prize in China, according to ST’s MCU chief Remi El-Ouazanne.  

Remi El-Ouazzane, President, Microcontrollers, Digital ICs and RF products Group at STMicroelectronics

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By Junko Yoshida

What’s at stake:
Before the U.S. CHIPS Act changed the formula worldwide, “manufacturing” was a millstone around every semiconductor company’s neck. STMicroelectronics is turning this burden into a bonus, pitching its manufacturing ability to differentiate from competitors. But, will it work?

STMicroelectronics is a solid, non-nonsense semiconductor company proud of having built its business brick by brick. Its acclaimed MCU product lines are supported by an unparalleled developer community.

For decades, the Franco-Italian company stuck with its integrated device manufacturing (IDM) model, even when manufacturing lost its cachet in the industry. That trend prompted many chip companies to go fabless or “fab lite” in the early 2000’s.

As an IDM, ST today does everything from R&D, process technology development and product design to running several fabs, manufacturing, testing, and packaging.

Uninterested in the market trend du jour, rooted in a long market view with disciplined operations, ST is flourishing. It ships “4,000 to 5,000 MCUs every minute,” said Remi El-Ouazzane, ST’s President of Microcontrollers, Digital ICs and RF products Group, in a wide-ranging interview with The Ojo-Yoshida Report.

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