Intel unveiled a wholesale renaming of its future process nodes in July. This might have seemed an obvious marketing trick to mitigate painful comparisons against TSMC or Samsung. But beneath the surface, the renaming reflects both a decades-old struggle and a global financial reality.
Intel's new node naming unveiled at Intel Accelerated event in July, 2021 (Source: Intel)
By Ron Wilson
When Intel’s new CEO Pat Gelsinger unveiled the company’s process roadmap in July, part of the discussion was a wholesale renaming of Intel’s future process nodes. Superficially, this might have seemed an obvious marketing trick to mitigate painful comparisons against TSMC or Samsung. But beneath the surface, the renaming reflects both a decades-old struggle and a global financial reality.