Data Center Alley in Loudon County, Virginia, continues to expand as far as the eye can see. (Source: The Ojo-Yoshida Report)
What’s at stake?
The number of new data centers being built is outpacing incremental efforts at energy efficiency. As big-data applications scale workloads, cloud service providers and other hyperscalers can barely keep up with pandemic-driven demand for computing, storage and analytics. In the last quarter alone, the cloud sector is estimated to have grown by more than $50 billion. The data center business model of seemingly endless construction of server farms consuming ever-greater amounts of power is unsustainable.
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