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Their Credibility Shaken, Can AV Companies Recover?

Press releases, blog posts and tweets from CEOs can only carry new technology so far. Lacking in the AV industry is not PR, but a 'safety case.'
TuSimple Self-Driving Truck
(Image: TuSimple)

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By Junko Yoshida

What’s at stake? 
As AV crashes on public roads pile up, public skepticism grows. The crisis the AV industry faces involves public safety, not public relations. Can any AV company prove—with evidence—how safe at this moment their vehicles are?

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