Skip to content
News & Analysis

Who Will Rule Software-Defined Vehicle Architecture?

Knowing Advanced Driver Assistance Systems and In-Vehicle Infotainment Systems might not be enough to win the SDV design derby.
Who Will Rule Software-Defined Vehicle Architecture?
(Image: MathWorks)

Share This Post:

By Junko Yoshida

What’s at stake:
At the height of autonomous vehicle hype, companies such as Nvidia, Qualcomm and Mobileye were front-runners dictating next-generation vehicle architecture. As more full-fledged software-defined vehicles (SDV) evolve, the competitive landscape is rapidly changing.

The path to software-defined vehicles (SDV) isn’t a straight line. It is branching into multiple forks. With transitions in E/E vehicle architecture happening at various speeds even within a single OEM’s fleets, the consolidation and integration of ECUs and software — from domain to zonal controllers and central compute — has been daunting.

Hence, for automotive chip suppliers seeking traction in SDV derby, solutions that simplify this transition are imperative.

Car OEMs are moving fast, not because SDV is fashionable but because they see SDV as the most logical path to control their future, secure the supply chain, and bring down vehicle costs over the long run.

This is great stuff. Let’s get started.

Already have an account? Sign in.