This is a story about Tim Cook, Mother Nature and the TSMC Dragon. To build a sustainable future, something must give.
Apple CEO Tim Cook in conversation with Mother Nature. (Source: Apple)
By Junko Yoshida and George Leopold
What’s at stake:
The chip industry’s laudable shift to sustainable manufacturing so far fails to address a key contributor to greenhouse gasses: the complex, energy-hogging steps needed to produce advanced devices. Apple fails to mention that challenge in its recent green marketing campaign. That approach is disingenuous.
If you haven’t watched Apple Inc.’s well-crafted sustainability promo, “2030 Status/Mother Nature/Apple,” you should. Released on Sept. 12, the video generated more than 4 million views on YouTube in just a month.