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TSMC adds Diplomacy to its Chip Strategy, but at What Cost?

TSMC adds Diplomacy to its Chip Strategy, but at What Cost?

By Bolaji Ojo

What’s at stake:

TSMC says it will add more fabs in the United States, deviating further from its Taiwan-centric manufacturing strategy. It caved to pressures from American president Donald Trump, accepting that its business is mired in the bog of geopolitics and nationalism. This shift in the company’s standard operating system will come at a price, the possible loss of some operational efficiencies, for example. Is TSMC willing to pay this price or is it just attempting to deflect criticisms from Donald Trump?

Taiwan Semiconductor Manufacturing Co. Ltd. (TSMC) was pandering to America’s cantankerous president. It was dissembling, too, despite – finally – making diplomatic moves to appease a powerful and unrelenting foe.

Everyone knew this, but most comments on TSMC’s March 3 announcement that it will more than double US capital expenditure were positive, applauding the foundry and touting the brilliance of a move hardly anyone had predicted or even thought reasonable weeks earlier.

The setting of the announcement itself should have raised red flags. At the White House, Donald Trump, accompanied by TSMC CEO CC Wei, said the Taiwan-based company would increase the number of semiconductor fabs it is building in the United States by 5, at a cost of $100 billion. This would bring the total of its latest capex investment in the country to $165 billion, Wei said. He then proceeded to thank Mr. Trump “again for his support.”

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What’s Cooking at OYR (and at my house)

What’s Cooking at OYR (and at my house): A Growing Trust Deficit

By Mike Markowitz

Trust.

It is the Cornerstone of Business, Geopolitics, and Global Stability.

In commerce, geopolitics, and everyday life, trust is the invisible currency that underpins all relationships. It must be painstakingly built over years, sometimes decades, through consistent actions, adherence to commitments, and a mutual understanding of facts and the belief that agreements, policies, and expectations will not be arbitrarily upended. Yet, trust is uniquely fragile — it can be shattered in an instant by an act of bad faith, policy reversals, or unpredictability in governance. Today, we find ourselves in an era where that trust is being tested like never before.

The Value of Trust in Business

For senior executives in the electronics industry, trust is not just a philosophical concept; it is the bedrock of operations, investments, and supply chains. Companies rely on a stable regulatory environment, enforceable contracts, and predictable market conditions. Businesses make capital investments based on long-term projections of policies, taxation, and trade agreements. Without trust in these foundational elements, decision-making becomes fraught with uncertainty, increasing risk and reducing innovation.

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What’s Cooking at OYR (and at my house)

By Mike Markowitz

Some great content to highlight on the site this week:

  • With all of the discussion about AI, Bolaji sat down with industry veteran and CEO of Veriest Moshe Zalcberg to understand whether AI can help design and verify the next generation of even more powerful AI chips. The webcast, Chips for AI and AI for Chips, asks and answers the question of whether AI chips are harder to design and how AI can help.
  • Bolaji also looks closely at STMicroelectronics, after their disappointing 2024 in Whither STMicroelectronics after Annus Horribilis? He asks the tough questions: Is ST’s $20 billion revenue goal, which it had targeted by 2027 after hitting record sales of $17.3 billion in 2023, still achievable? What will happen to manufacturing plans, capex, R&D, and the workforce as the company struggles to climb back uphill?
  • In spite of those poor results, Peter Clarke sees a recent 15-year agreement between ST and TotalEnergies as confirmation of ST’s commitment to sustainability and achieving carbon neutrality by 2027. In ST and the Persistence of a Green Legacy, Peter details ST’s journey and credits ST for embedding sustainability into its long-term strategy.
  • High-performance power modules manufacturer Vicor is making a bold leap to apply its expertise into 48V power systems for EVs. In Vicor Puts Pedal to Metal for 48V EV Power Systems, Bolaji talks to Chief Marketing Officer David Krakauer to understand Vicor’s approach and how automakers’ transition to 48V is going,
  • We’ve finished posting Lee Goldberg’s series looking at the heritage of the US Space program. Part 1, Mercury and SpaceShipOne: 40-years of Technical Evolution looked at how two different, but important steps in the evolution of the space program were propelled by competitive challenges. In Part 2, Mercury and SpaceShipOne: The Spacecraft, he shared how two very different spacecraft still shared similar design requirements. Part 3, Mercury and SpaceShipOne: Very Different Launch Systems, looks at how the launch systems evolved over 40 years and highlights some of the “piloting badassery” that saved multiple missions (not to mention the pilots).

Now, I’m hungry. Here’s What’s Cooking at my house!

Read More »What’s Cooking at OYR (and at my house)

ST and the Persistence of a Green Legacy

By Peter Clarke

What’s at Stake:

STMicroelectronics’ persistent focus on sustainability matters because the stakes have never been higher. Once-rare “100-year” weather events now occur with alarming frequency, while global climate policy swings — such as the U.S. repeatedly joining, withdrawing from, and re-joining the Paris Agreement — create uncertainty for businesses trying to plan for a low-carbon future. By staying committed to long-term environmental responsibility despite financial and market fluctuations, ST sets an example of corporate resilience in an era where short-term thinking could have catastrophic consequences.

In November 2000, I attended STMicroelectronics’ traditional customer and media party at the Bayerischer Hof hotel in Munich during the Electronica exhibition. As the evening unfolded, I was unexpectedly offered a 10-minute interview with the company’s CEO, Pasquale Pistorio.

Notebook in hand, I was escorted to an executive suite. There, in subdued lighting, sat the great man. At the time, ST – born from the merger of Italy’s SGS and France’s Thomson – was thriving. The company was led by Pistorio, who was widely recognized as one of the most engaging and affable executives in the semiconductor industry.

On this occasion, however, Pistorio was in an uncharacteristically sombre mood. Surprisingly, rather than discussing technology, products, or ST’s impressive business growth, Pistorio wanted to talk about something different. It was a topic rarely reported on: Sustainability.

Read More »ST and the Persistence of a Green Legacy
Whither STMicroelectronics after Annus Horibilis?

Whither STMicroelectronics after Annus Horribilis?

By Bolaji Ojo

What’s at stake:

STMicroelectronics has had an interim revenue goal of $20 billion in focus for some time. It had hoped to reach this number quickly after clocking record sales of $17.3 billion in 2023. The company concedes this objective may not be achievable until the end of the decade due to a drastic sales slump in 2024 and amidst fears this will continue at least through 2025. What will happen to manufacturing plans, capex, R&D, and the workforce as the company struggles to climb back uphill?

STMicroelectronics NV had its plans nicely laid out. It was going to become a $20 billion semiconductor behemoth by mid-decade and march aggressively towards even higher revenue, larger operating margins, and much fatter profits by 2030.

Halfway through the decade, though, ST’s management, bewildered, is headed back to the drawing board. The lofty plans are in tatters, shredded by massive disruptions in several key markets, including automotive, its largest segment, industrial and personal electronics. The disruptions have forced ST to push out the timeline for its $20 billion revenue goal to 2030, a target that even now appears doubtful.

How Europe’s second-largest semiconductor company navigates its way through the debris of its shattered ambitions over the next years will determine whether it will be anywhere close to its sales and margins objectives by the end of the decade. Manufacturing plans, R&D, capital expenditure, product development, investments, and product portfolios must be overhauled, some even pruned. Expansion goals for new markets may have to be curtailed due to reduced cash flow and some senior executives may be shown the door, their briefs merged with those of survivors’.

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Tech Execs Must Act to Avoid Chip Tariff Trap;

Tech Execs Must Act to Avoid Chip Tariff Trap

By Mike Markowitz

Donald Trump’s latest proposal to impose tariffs as high as 100 percent on semiconductors imported from Taiwan may sound like a straightforward solution to boosting domestic manufacturing, but for those who understand the complexities of the industry, it’s a reckless move that could do more harm than good.

Tech executives cannot afford to stay silent. Now is the time to engage with policymakers and educate them on the severe consequences such tariffs would have on the very companies they claim to be protecting.

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DeepSeek: Stop the Panic

DeepSeek: Stop the Panic

By Bolaji Ojo

What’s at stake:

DeepSeek nearly sank Nvidia and other AI model players. Except DeepSeek itself is barely known by anyone, its true story still a mystery, and the likely impact on the artificial intelligence market undetermined. It won’t be the last enterprise to put a dent on the AI market, however, according to Market Traction’s Steve Carr who says many more such surprises are waiting in the wings, both in the West and in China.

The race for leadership of the artificial intelligence market got scrambled last week. The debut of China’s DeepSeek AI model sparked a selling frenzy on Wall Street as spooked investors dumped Nvidia and other AI-related stocks. The implications of DeepSeek’s platform are not clear, however. Not enough is known about how it was developed, meaning a full assessment of its market implications are months away.

What is clear is that DeepSeek’s AI model isn’t a result of any mega innovation in semiconductor or software processing, considering the Chinese company is leveraging resources from other models, including ChatGPT, and depended on chips from Nvidia Corp., the market’s leading vendor of AI semiconductors. This doesn’t take away from the disruptive effects DeepSeek has had on the market already, though. Other questions were raised in a webcast discussion with Steve Carr, founder of Markettraction.io and TalkingIoT.

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Eloy: The Future of Automotive is being Created in China

Eloy: The Future of Automotive is being Created in China

By Bolaji Ojo

Jean-Christophe Eloy has been closely involved in the electronics and semiconductor industries for several decades, during which period the founder and CEO of the Yole Group has observed a handful of transitions in the sector.

Another one is taking place now, according to Eloy, who says the current transformation of the technology world is multifaceted and deeper than previous ones because it encompasses most segments of the global economy. To further complicate the situation, the industry is also trying to wrangle down the disruptive impacts of geopolitical disputes and the uncertainties associated with the applications, investments and access to innovations in artificial intelligence, he noted.

In a webcast interview with editors of the Ojo-Yoshida Report, Eloy explored diverse topics of interest to the industry, ranging from AI to the increasing role of China in the semiconductor supply chain and the outlook for leading players like Nvidia and TSMC. He also delved into the fractious issue of how Taiwan’s relationship with China and the West will be resolved, suggesting that he sees a peaceful, negotiated resolution that while not pleasing to everyone would still be acceptable on a longer-term basis.

Read More »Eloy: The Future of Automotive is being Created in China