What’s at stake:
In an era of increasingly diversified embedded and IoT system designs, competition among semiconductor companies is no longer about whose chip has the best performing spec. The industry’s attention is quickly shifting toward development platforms. At stake for chip vendors is whether they have chops to design effective tools that offer flexibility, ease of use, and the accelerated design cycle that customers want.
The business model in semiconductors is in flux. Chip companies can no longer rest easy with a conventional one-time approach to revenue generation.
Nowadays, many companies hope to develop a better mousetrap that can turn one-time customers into a “captive audience” generating “a recurring revenue stream.”
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