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Renesas Picks Its Battle on Edge AI

Venturing into a broad and fragmented edge AI market is a safari fraught with challenges.
Edge AI
Edge AI

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By Junko Yoshida

What’s at stake?
In pursuit of the edge AI market, Renesas must bridge two disparate worlds. The more probabilistic AI realm deals with data and model creation. The embedded world – more deterministic in nature – does linear programming. Renesas must transit between these worlds without jeopardizing its status in either.

Embedded system designers are curious about AI, but they aren’t necessarily interested in coding. Put bluntly, AI makes them uncomfortable.

Herein lies the dilemma for leading MCU/MPU suppliers, including Renesas, who covet the seemingly large edge-AI market.

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