• Opinion
Cruise's problem is now everyone's problem. To restore trust in automation, every AV company must develop transparency playbook, before running any plays.
What’s at stake:
Cruise’s playbook has helped shatter public confidence in automated vehicles. We now wonder if there is a new playbook in the works – consisting of concrete actions – for every AV company so that they won’t make the same mistakes
Two days after the California DMV ordered it to suspend its San Francisco driverless taxi service, Cruise “proactively” bit the bullet and “paused” robotaxi operation nationally.
Now Cruise is going to “take time to examine our processes, systems, and tools and reflect on how we can better operate in a way that will earn public trust.”
Here’s hoping the company will put its commitment where its mouth is.