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Used Cars

Why Send Software Updates to Used Cars?

By Junko Yoshida

What’s at stake:
Carmakers see a big opportunity for software-defined vehicles and subscription-based services that “update” and “upgrade” vehicles after purchase. Can OEMs justify lifetime software support for their vehicles’ safety and security, or will third-party repair services pop up to magically fix complex machine-learning based software problems? Or will carmakers simply limit production and shorten a model’s lifespan, leaving many perfectly operative used cars – lacking safety software updates in the junkyard?

Read More »Why Send Software Updates to Used Cars?
Bosch plans to acquire US chip company TSI Semiconductors in Calif.

Bosch: Why Produce SiC in the U.S.?

By Junko Yoshida

What’s at stake:
As a slew of power electronics semiconductor companies pour billions of dollars into silicon carbide (SiC) production, Bosch, the German automotive Tier One, is making clear its intention to crash the SiC party. But why would Bosch want to come to the U.S., rather than building a resilient SiC supply chain in Germany?

Bosch this week announced plans to acquire assets of the U.S. chip manufacturer TSI Semiconductors in Roseville, Calif. The deal would convert TSI facilities currently offering a full range of logic CMOS process technologies into a U.S. manufacturing site. There, the German company would produce SiC chips on 200-millimeter wafers starting in 2026.

But what’s behind Bosch’s move?

Read More »Bosch: Why Produce SiC in the U.S.?
Marvell Data Center Cloud Solutions

Everyone Hates ASIC, But Hyperscalers Want Them

By Junko Yoshida

What’s at stake:
Processors that go inside data centers are getting rearchitected, customized and diversified. When hyperscalers develop their own chips, how should chip companies previously serving them respond? Is customization the way to go?

A growing trend for diversification and customization among data-center chips has been driven by hyperscalers — notably Amazon, Google and Meta — who are rolling their own silicon.

Their attempt at an end run around traditional chip designers has sent shivers through the semiconductor industry.

Read More »Everyone Hates ASIC, But Hyperscalers Want Them
Custom ASICs

Marvell Bets Big on Compute and Custom Strategy

By Junko Yoshida

What’s at stake:
Chips going inside data centers are one of the fastest growing market segments. Big guns like Nvidia, AMD and Intel are all making some progress while Marvell is betting on its Compute and Custom” strategy. Does the company stand a chance?   

Last week, Marvell Technology announced that it has demonstrated the industry’s first 3nm data infrastructure silicon.

Read More »Marvell Bets Big on Compute and Custom Strategy
IoT vulnerability

IoT: Welcome Mat to Insecurity

By Junko Yoshida

What’s at stake:
For a long time, spending on security was never a priority for most IoT/embedded system vendors. Their rationale: Why spend money to prepare their devices for events that rarely happen? However, as an onslaught of cybersecurity regulation looms on the horizon, complacency is a risky option.

“Cybersecurity does not help sell IoT products,” Colin Duggan, CEO & cofounder of BG Networks, recently told us. He added that getting companies to make the commitment to IoT cybersecurity “is more difficult than it sounds.”

This has been true despite serious cases of damage done by insecure connected systems.

Read More »IoT: Welcome Mat to Insecurity
Industrial IoT

Sony Buys Its Way into IoT/Industrial Market via Raspberry Pi

By Junko Yoshida

What’s at stake:
In contrast to most MCU suppliers in the world, Sony has not built its own IoT developers’ community. Sony’s angle is, however, its technology prowess in image sensors. Will the Raspberry Pi community fill the gap for Sony? 

Sony Semiconductor Solutions Corp. this week revealed it invested an undisclosed sum in Raspberry Pi Ltd., the trading arm of Raspberry Pi Foundation.

This marks the first investment in Raspberry Pi by a semiconductor company, confirmed Eben Upton, Raspberry Pi’s CEO.

Read More »Sony Buys Its Way into IoT/Industrial Market via Raspberry Pi
GM Super Cruise Instrument Cluster

Does Your Car Know Jack? Or Jill? Or Anyone?

By Junko Yoshida

What’s at stake:
Cars with features such as highway hands-free operation are designed to work, in principle, “collaboratively” with a human driver. The big caveat is that most carmakers know next to nothing about our real-world driving behavior. At issue is how human drivers and partially automated vehicles can collaborate when neither side knows jack about the other. 

Consider the moment when a car disengages its automated features and asks the carbon-based life form behind the wheel to take over. Suddenly, the driver must take charge, regardless of whether he/she is – cognitively or physically – ready.

This is carmakers’ decidedly one-sided expectation, for which human drivers are ill-prepared.

Read More »Does Your Car Know Jack? Or Jill? Or Anyone?
Infineon is building the 300mm Smart Power Fab in Dresden

Infineon Flourishes on ‘Good Times’ for Power Semiconductors

By Bolaji Ojo

What’s at stake?
Seeing robust growth prospects in power semiconductors, Infineon is tightening its viselike hold on the market with acquisitions and investments in new fabs. And it is not keeping quiet about its intentions either.

Infineon Technologies AG has two key messages for its direct competitors and the entire semiconductor industry.

The first missive is simple. A downturn-inducing storm may be brewing in the semiconductor sector but it will not make landfall at Infineon. The company will grow at a double-digit this fiscal year, it said in a March 28 performance update.

Read More »Infineon Flourishes on ‘Good Times’ for Power Semiconductors
Don't Drive and Drive

Your Next Car Will Know How Drunk You Are

By Junko Yoshida

What’s at stake:
“Saving lives” on roads shouldn’t be a pie-in-the-sky ‘vision’ owned by companies pushing self-driving cars. To save lives today, we need something far more earthbound: stop people from drinking and driving. Can in-vehicle alcohol detection systems freshly mandated in the U.S. address the problem, and will consumers cooperate?

Throwing technologies at social problems has always been a tricky proposition.

Read More »Your Next Car Will Know How Drunk You Are
Microcontroller board connects to an electronic project

Microchip Forges Strategies on MCUs, Analog, Power

By Junko Yoshida

What’s at stake:
 MCUs are fundamentally different from microprocessors – in product longevity, legacy process nodes and a host of permutations they are expected to offer. But MCU diversity comes with costs. The question is not only how long Microchip can keep up with what it’s doing, but also how it can do better.

The core of Microchip’s business is MCUs, more accurately described as “embedded control,” noted Steve Drehobl, Microchip senior vice president.

Microchip has the full gamut of microcontrollers, ranging from 8- and 16-bit with digital signal controller to 32-bit MCUs and FPGA. But its emphasis is really not so much about the core, Drehobl noted. “It’s all about the peripherals.”

Read More »Microchip Forges Strategies on MCUs, Analog, Power