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Unlocking Apple Car’s Supply Chain

Unlocking Apple Car’s Supply Chain

Phil Magney, founder of VSI Labs, often says that Tesla is “a proxy of the future vehicle.” What, then, will Apple Car become? Will it be Tesla on steroids, a safer and more secure Tesla, or just a more transparent version of Tesla?
Small Is Beautiful: How to Cut Big Tech Down to Size

Small Is Beautiful: How to Cut Big Tech Down to Size

I once asked Andy Grove, then CEO of Intel, why his company shouldn’t face antitrust penalties for monopolistic practices.
A Portrait of Apple Beyond the Hardware

A Portrait of Apple Beyond the Hardware

The big bet is that Apple will find a way to grow opportunities exponentially in the automotive market by bringing all kinds of add-on commercial, communication, entertainment, and other activities into the box.
It’s Rethink or Sink for Prophesee

It’s Rethink or Sink for Prophesee

The art of growing a startup business lies in “finding a path” that’s timely, practical and scalable. Many sensor startups bet their future on automotive. Prophesee, based in Paris, was one such early gambler.
What About EV Batteries

What About EV Batteries?

Batteries are “by far the most expensive part of BEVs,” automotive industry analyst Egil Juliussen noted. “Supply chains are tricky.”
Reining In Tesla’s Driverless Carriage

Reining In Tesla’s Driverless Carriage

Is Tesla merely a Level-2 ADAS vehicle or a Level-4 highly automated car? Most consumers find the technical distinctions arcane. But for California DMV regulators, this is the pivotal issue.

Yole CEO: TSMC Builds a Leading-edge Fab in Europe? It’s ‘Nonsense’

Why is TSMC pursuing its geographical expansion plan now? Is this decision driven by politics or commerce? How big is the political element?
TSMC Shifts West, Dodging Geopolitical Headwinds

TSMC Shifts West, Dodging Geopolitical Headwinds

Rising economic nationalism is causing fissures in the global semiconductor supply chain. The rifts are threatening the IC market at a time of rapid growth, when it most needs to retain the collaborative and unified structure that has driven its expansion over several decades.

Chipmakers Created Mayhem; Now They Want a Bailout

Look in the mirror, semiconductor executives. The culprit behind the nightmarish shortages and supply insecurities jeopardizing the market expansion is staring right back at you. Do not blame China, Japan, the E.U., or the United States.
Ojo Yoshida Podcast

TSMC Adds ‘Intellectual Supply Chain’ With U.S. Fab

Does a premier U.S. engineering school like Georgia Tech need a TSMC chip fab in Arizona? Absolutely. Not for strengthening the physical supply chain but for creating an “intellectual supply chain,” says Arijit Raychowdhury, a Georgia Tech EE professor.

TSMC’s Geopolitical Balancing Act

Leaders of some of the world’s largest economies want TSMC to diversify its production locations. The only problem: They all think the Taiwanese semiconductor foundry should open shop in their own countries.
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This Week

Intel Foundry: A Spinoff is Necessary (and Inevitable)Can ADAS Aid Us on a Dark and Stormy Night?Will Aurora ‘Do the Right Thing’? Intel Foundry: A Spinoff is Necessary (and Inevitable) by Bolaji Ojo Intel Corp. and GlobalFoundries do not belong together. If there is any truth to the recent Wall Street Journal report that Intel… Read More »This Week
Will Aurora Do the Right Thing?

Will Aurora ‘Do the Right Thing’?

Debates over the safety of autonomous vehicles boil down to one simple question: Is a machine driver safer than a human being?
Intel Foundry: A Spinoff is Necessary (and Inevitable)

Intel Foundry: A Spinoff is Necessary (and Inevitable)

Intel Corp. and GlobalFoundries do not belong together. If there is any truth to the recent Wall Street Journal report that Intel is considering purchasing the contract chipmaker, the board of directors should snuff the life out of that bizarre idea.
Can ADAS Aid Us on a Dark and Stormy Night?

Can ADAS Aid Us on a Dark and Stormy Night?

It’s one thing to ridicule Elon Musk for realizing, belatedly, that real-world AI is easier preached than done. Last week, in a tweet, Musk wrote: “Generalized self-driving is a hard problem, as it requires solving a large part of real-world AI.

Born-Again NHTSA Forces Auto Industry Choices

The National Highway Traffic Safety Administration’s (NHTSA) order this week requiring carmakers and tech companies to submit crash reports involving vehicles equipped with highly automated features — including both Automated Driving Systems (ADS)and Advanced Driver Assistance Systems (ADAS)

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This Month


Timely and provocative

The Ojo-Yoshida Report is timely, insightful and sometimes provocative. I always learn something valuable in each edition, intelligent perspectives about our industry you cannot get anywhere else. Thank you and keep up the great work! 

Mike Noonen, CEO 

Renaissance in semiconductor insight

Junko and Bolaji are kickstarting a renaissance in semiconductor insight! It’s so rare these days to find such a wealth of timely, thoughtful coverage. But OYR manages to produce, every week. Well done!

Mike Feibus, Principal Analyst

Knowledgeable and insightful

When I heard that Junko and Bolaji were launching The Ojo Yoshida Report, I instantly got out my credit card and became their first paid subscriber.  Junko and Bolaji are uniquely knowledgeable and insightful about our industry, and are constantly asking important questions.  I never fail to learn from their reporting.

Jeff Bier
Founder, Edge AI and Vision Alliance / President, BDTI


I find The Ojo-Yoshida Report one of the most uncompromising and worth reading reports in the ADAS / AV industry.
Clément Nouvel, LiDAR CTO

Understand and influence the tech trajectory

The tech industry is vibrant, complex, and important. High-quality analysis & reporting is crucial to understand & influence the trajectory and impact of tech. Junko Yoshida and Bolaji Ojo are the voice.  I highly recommend checking out the

Daniel Cooley, CTO

What the news means

I don’t need news, I need intelligent insight. That’s why I read Ojo-Yoshida Report. It’s challenging interviews with industry experts, informative podcasts and knowledge-enhancing content. It’s Junko Yoshida and Bolaji Ojo at their finest. It’s the source I use to find out what the news means.

Colin Barnden, principal analyst at Semicast Research

How do you get started in autonomous vehicles?

A lot of people ask me how to get started in autonomous vehicles. I started by reading what few great blogs/newsletters exist in the space. One of them is the Ojo-Yoshida Report, from Junko Yoshida & Bolaji Ojo. Paid sub, but quality is worth it.

Alex Roy, Director of Special Operations @ Argo AI. Founder: No Parking Podcast, Autonocast, The Drive, Noho Sound.

Most original and insightful voice…

Thank you, Junko, for another deeply insightful and perceptive article. You’ve got me pegged. I’m attracted to great companies, like Velodyne, that I can lead to the next level of greatness. Velodyne will continue to expand its technology innovation leadership while delivering industry-leading financial results and shareholder value. You are the most original and insightful voice among semiconductor industry writers because you understand both the technology and human factors of success like no one else. Keep up the great work with the Ojo-Yoshida Report!
Ted Tewksbury. CEO, Velodyne Lidar