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Corporate culture

Corporate Culture? What Corporate Culture?

The power of storytelling comes alive only when companies identify the moment they believe they’ve defined who they are.
Praying Mantis

Microchip: Could This M&A Predator Become Prey?

Buy or be bought. That is the future Microchip must contend with now.
Microcontroller board connects to an electronic project

Microchip Forges Strategies on MCUs, Analog, Power

In Microchip’s definition, the microcontroller provides control functions. But peripherals – analog, memory, and connectivity – that surround it is what differentiate it and define specifications.

Microchip: Preserving Corporate Culture After M&A

Through acquisitions, Microchip has gained not just markets and product lines, but people. “We have a commitment to the people,” says the company’s senior vice president. “We don’t get rid of them.”
Ganesh Moorthy. Microchip CEO

Microchip CEO Pursues ‘Bowling Pin’ Strategy

Ganesh Moorthy discusses Microchip’s plan to pick off the adjacencies of its core products, bulk up capabilities with more peripherals, and create a strong presence in broader embedded markets.
Stuart Pann is senior vice president and general manager of Intel Foundry Services

Intel Pans Inward for Foundry Boss; Is Tower Deal in Trouble?

Intel forges ahead with foundry plans despite delay in regulatory approval for Tower Semiconductor purchase.
Nviida pitches AI and Omniverse to the auto industry.

Robocar No Longer Drives Nvidia GTC

At Nvidia’s GPU Technology Conference (GTC) this week, the shiniest new object was ChatGPT. Autonomous driving is already an old story.
Bryan Reimer, research scientist in the MIT Center for Transportation and Logistics.

Podcast: How to Build a ‘Human-Centered Vehicle’

Do carmakers actually know how their automation features are being used by people who drive?

Get Ready for UX-Defined Vehicles or Not

I crave a car that gets me. It knows not just static information – my in-vehicle entertainment preferences – but can dynamically adjust the level of information I need while driving.
Ultra Cruise will become available when GM launches the Cadillac CELESTIQ.

The Ultra Question for Ultra Cruise

If GM says it’s safe for me to let the wheel go while fussing on my makeup, let’s see the data. 
Jensen Huang, Nvidia CEO

Nvidia: Not ‘Just a Chip Company’ Anymore

Nvidia subtly shifts business model, stakes future on AI.

IoT Chip Suppliers Race for a Better Mousetrap

The battle over development tools to accelerate software/hardware co-design heats up among semiconductor companies

Cellular IoT: Can a Startup Revive a Stagnant Market?

Blues Wireless takes on the challenge of lowering barriers for cellular IoT developers—on both technology and business fronts
Brain and neural networks

Deep Learning, As You Know It, Will Never Be Good Enough to Trust

We’re running into a brick wall.
NASA chooses Microchip

Microchip: Riding RISC-V All the Way to New FPGA Platform

Five years after acquiring Microsemi, Microchip faces a bigger question: How can it advance FPGA architecture against competitors without diluting the legacy of an inherited technology?
Tesla's Model X dual motor all-wheel drive platform

Examining Tesla’s Claim on Drastic SiC Reduction

We asked Yole Intelligence to analyze what Tesla’s claim entails and the future of the SiC market.
Love has no algorithm

Love Has No Algorithm

When AI advocates discuss their specialty, they lay stress on the second word. It is wiser, however, that the rest of us focus, and dwell protectively, on the artificiality of AI.
Automation in Cars: OYR Web Panel

Automation in Cars: Promises & Fallacies

Panelists will speak on the growing confusion over different SAE levels, regulatory and legal challenges, and consumer protection.
Rupert Baines

Podcast: RISC-V Has Crossed the Chasm

Even a conservative company in, say, automotive, has become receptive to RISC-V, Codasip’s CMO Rupert Baines tell us.
Hidetoshi Shibata, Renesas CEO

The Man Who Put Renesas Back on The Global IC Map

During our conversation in Tokyo, Hidetoshi Shibata who took the helm of Renesas at age 46 in 2019 remained optimistic, forthright, and even self-deprecating.

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Timely and provocative

The Ojo-Yoshida Report is timely, insightful and sometimes provocative. I always learn something valuable in each edition, intelligent perspectives about our industry you cannot get anywhere else. Thank you and keep up the great work! 

Mike Noonen, CEO 

Renaissance in semiconductor insight

Junko and Bolaji are kickstarting a renaissance in semiconductor insight! It’s so rare these days to find such a wealth of timely, thoughtful coverage. But OYR manages to produce, every week. Well done!

Mike Feibus, Principal Analyst

Knowledgeable and insightful

When I heard that Junko and Bolaji were launching The Ojo Yoshida Report, I instantly got out my credit card and became their first paid subscriber.  Junko and Bolaji are uniquely knowledgeable and insightful about our industry, and are constantly asking important questions.  I never fail to learn from their reporting.

Jeff Bier
Founder, Edge AI and Vision Alliance / President, BDTI


I find The Ojo-Yoshida Report one of the most uncompromising and worth reading reports in the ADAS / AV industry.
Clément Nouvel, LiDAR CTO

Understand and influence the tech trajectory

The tech industry is vibrant, complex, and important. High-quality analysis & reporting is crucial to understand & influence the trajectory and impact of tech. Junko Yoshida and Bolaji Ojo are the voice.  I highly recommend checking out the

Daniel Cooley, CTO

What the news means

I don’t need news, I need intelligent insight. That’s why I read Ojo-Yoshida Report. It’s challenging interviews with industry experts, informative podcasts and knowledge-enhancing content. It’s Junko Yoshida and Bolaji Ojo at their finest. It’s the source I use to find out what the news means.

Colin Barnden, principal analyst at Semicast Research

How do you get started in autonomous vehicles?

A lot of people ask me how to get started in autonomous vehicles. I started by reading what few great blogs/newsletters exist in the space. One of them is the Ojo-Yoshida Report, from Junko Yoshida & Bolaji Ojo. Paid sub, but quality is worth it.

Alex Roy, Director of Special Operations @ Argo AI. Founder: No Parking Podcast, Autonocast, The Drive, Noho Sound.

Most original and insightful voice…

Thank you, Junko, for another deeply insightful and perceptive article. You’ve got me pegged. I’m attracted to great companies, like Velodyne, that I can lead to the next level of greatness. Velodyne will continue to expand its technology innovation leadership while delivering industry-leading financial results and shareholder value. You are the most original and insightful voice among semiconductor industry writers because you understand both the technology and human factors of success like no one else. Keep up the great work with the Ojo-Yoshida Report!
Ted Tewksbury. CEO, Velodyne Lidar