By Junko Yoshida
What’s at stake:
Before the U.S. CHIPS Act changed the formula worldwide, “manufacturing” was a millstone around every semiconductor company’s neck. STMicroelectronics is turning this burden into a bonus, pitching its manufacturing ability to differentiate from competitors. But, will it work?
STMicroelectronics is a solid, non-nonsense semiconductor company proud of having built its business brick by brick. Its acclaimed MCU product lines are supported by an unparalleled developer community.
For decades, the Franco-Italian company stuck with its integrated device manufacturing (IDM) model, even when manufacturing lost its cachet in the industry. That trend prompted many chip companies to go fabless or “fab lite” in the early 2000’s.
As an IDM, ST today does everything from R&D, process technology development and product design to running several fabs, manufacturing, testing, and packaging.
Uninterested in the market trend du jour, rooted in a long market view with disciplined operations, ST is flourishing. It ships “4,000 to 5,000 MCUs every minute,” said Remi El-Ouazzane, ST’s President of Microcontrollers, Digital ICs and RF products Group, in a wide-ranging interview with The Ojo-Yoshida Report.
Read More »ST’s Key to Unlock China: ‘Manufacturing’