Featured

Unlocking Apple Car’s Supply Chain

Featured, News & Analysis

What’s at stake?
Phil Magney, founder of VSI Labs, often says that Tesla is “a proxy of the future vehicle.” What, then, will Apple Car become? Will it be Tesla on steroids, a safer and more secure Tesla, or just a more transparent version of Tesla?

The departure of Doug Field, who resigned as the head of Apple’s car project (codenamed Titan) and jumped ship to Ford Motor Co. earlier this month, generated a fresh round of speculation that the car project at Apple might be stalled. We disagree with that analysis.

A Portrait of Apple Beyond the Hardware

Featured, Forensics

By Bolaji Ojo

Apple Inc. built its enormous fortune on hardware long before services joined the bustling party. As the company contemplates a foray into the automotive market, the question on observers’ minds is how it can reinvent yet another sector, turning the consumer car into a fast-growth revenue engine for Apple that can rival its experience in the smartphone and tablet PC markets.

It’s Rethink or Sink for Prophesee

Conversation, Featured

By Junko Yoshida

What’s at stake:
The art of growing a startup business lies in “finding a path” that’s timely, practical and scalable. Many sensor startups, mesmerized by AV hype, bet their future on automotive. Prophesee, based in Paris, was one such early gambler. The CEO now sees that it’s time to pivot. But which way? What are his options?

Even for seasoned Tier Ones and OEMs, complying with automotive safety regulations is no cakewalk. For a tech startup pursuing the ADAS/autonomous vehicle market, conformance with and validation to the slate of applicable safety regulations could pose insurmountable hurdles.