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Can Chinese Chiplets Dodge Export Controls?

Can Chinese Chiplets Dodge Export Controls?

By Junko Yoshida

What’s at stake:
Chiplets can advance the semiconductor industry by enabling system companies and semiconductor suppliers to mix and match chiplets manufactured by different foundries for heterogeneous integration. That concept, however, is also helping China to develop home-grown AI processors that could rival those manufactured by Western companies, currently banned from export.

Late last month, the Commerce Department’s Bureau of Industry and Security (BIS) published updated export controls covering advanced computing items and semiconductor manufacturing equipment under the Export Administration Regulations (EAR).

Buried within the dense bureaucratese was a reference to chiplets, a data point largely unreported in the tech media.

The agency’s updated export controls, set to go into effect on Nov. 17, 2023, added chiplet restrictions.

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Renesas’ Automotive Future: Go Big on Chiplets

Renesas’ Automotive Future: Go Big on Chiplets

By Junko Yoshida

What’s at stake:
While Nvidia, Qualcomm and Mobileye tend to suck the oxygen out of the next-gen automotive E/E platform discussions, other automotive semiconductor companies must pick a spot where they think they can win and hold onto their share. But by pre-announcing this week the Gen 5 R-CAR SoCs and their new chiplet options, Renesas is planning to cover a broad range of automotive architecture. Will the new strategy work?  

Renesas Electronics this week unveiled its latest automotive semiconductor strategy. Executives laid out the company’s planned product offerings ranging from high-performance SoCs to Arm-based automotive MCUs, and automotive chiplet options.

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Apple is leaning hard on its suppliers to help achieve the iPhone giant’s 2030 net zero goal.

Ask Not What Apple Net Zero Can Do For You …

By Junko Yoshida and George Leopold

What’s at stake:
So far, Apple’s leadership toward net-zero emissions is a mixture of sincere advocacy, lip service and marketing deflection. Even as it prescribes remedies to suppliers and partners, it must also heal itself.

Apple CEO Tim Cook recently visited NXP Semiconductors at its Eindhoven headquarters.

This triggered a posting outburst by NXP’s social media team, including a photo of CEO Kurt Sievers with Cook posing near a workbench in what looks like a design/engineering room. NXP’s LinkedIn post called Cook’s visit “truly historic.”

Indeed, capturing Sievers and Cook together in a single frame was a “photo op” to make any corporate PR marketing team drool and apply adjectives like “historic.”

More historic, though, is the photo’s context.

Read More »Ask Not What Apple Net Zero Can Do For You …
G.M. in S.F.: Cruise in for a Bruisin

G.M. in S.F.: Cruise in for a Bruisin’

By Junko Yoshida

What’s at stake:
It’s good to remember that for most utterances in life, whether you are a politician, a tech company, or a big-time CEO, it’s the half-truths you spout — to the public, to regulators, the media and customers that get you into trouble.

Of course, some people get away with the flim-flam. Most of us, however, figure out early what the safest — if not the most lucrative — policy is.

In that spirit, the California Dept. of Motor Vehicles (DMV) this week announced the immediate suspension of General Motors’ Cruise robotaxi operation in San Francisco.

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Nvidia-Arm: Where is this Relationship Headed? Ojo-Yoshida Report

Nvidia-Arm: Where is this Relationship Headed?

By Bolaji Ojo

What’s at stake
What exactly does Nvidia want with Arm, the chip IP vendor that the AI chip giant cannot seem to steer completely clear off nor digest? This could be a defensive move by Nvidia, or it could be a continuation of plans unfulfilled when it was forced to abandon plans to purchase Arm two years ago.

Nvidia Corp. and Arm Holdings can’t seem to get away from each other.

The AI chip giant and the semiconductor intellectual property developer are in the news again this week. This time, the report is about a speculative multi-party tango about the purported planned development of a new Arm-based PC central processing unit (CPU) by Nvidia.

Read More »Nvidia-Arm: Where is this Relationship Headed?
Apple CEO Tim Cook in conversation with Mother Nature.

Can TSMC Meet Apple’s 2030 Net-Zero Pledge?

By Junko Yoshida and George Leopold

What’s at stake:
The chip industry’s laudable shift to sustainable manufacturing so far fails to address a key contributor to greenhouse gasses: the complex, energy-hogging steps needed to produce advanced devices. Apple fails to mention that challenge in its recent green marketing campaign. That approach is disingenuous.

If you haven’t watched Apple Inc.’s well-crafted sustainability promo, “2030 Status/Mother Nature/Apple,” you should. Released on Sept. 12, the video generated more than 4 million views on YouTube in just a month.

Read More »Can TSMC Meet Apple’s 2030 Net-Zero Pledge?
PROPHESEE Event-Based Metavision GenX320 ZinnLabs Eye Tracking

Prophesee Emboldens Its Mass Consumer Outreach

By Junko Yoshida

What’s at stake:
Prophesee is the little engine that could. By launching its fifth-generation event-based imaging sensor and going after the consumer mass market, the French startup run by Luca Verre is demonstrating its resilience. Nothing could deter CEO Verre and his team from leaving any stone unturned in search of a market fit for its neuromorphic vision systems. The unknown is whether AR/VR is the segment that can open the volume market to Prophesee and, if so, how long might it take.

In 2014, a unique bio-inspired vision technology was an asset big enough to convince a team of scholars and a businessman to establish Prophesee.

Prophesee didn’t invent neuromorphic computing. But it has become a pioneer in commercially implementing its principle: Humans don’t record the visual information based on a series of frames. Instead, they capture the stuff of interest – spatial and temporal changes – and send that sparse information efficiently to the brain.

Prophesee has done a yeoman’s work pitching event-based sensors to neophytes, but its efforts have yet to build the mass market. 

Read More »Prophesee Emboldens Its Mass Consumer Outreach
Tension Builds As The Industry Awaits Reborn ADAS Specs

Tension Builds As Auto Industry Awaits Reborn ADAS Specs

By Junko Yoshida

What’s at stake?
Never underestimate the power of a regulator, especially one armed with a Congressional mandate — and money — to make the roads safer for all users. The 2021 bipartisan infrastructure bill boosted NHTSA’s budget by 50 percent. Observers say the agency is poised to issue regulations with teeth.

The National Highway Traffic Safety Administration (NHTSA) is oft criticized for being too slow and cautious in mandating ADAS technology among its regulations. Worse, it has left too much implementation to voluntary agreements with the auto industry.

“This changed on May 31 with NHTSA’s announcement of adding both Automatic Emergency Braking (AEB) and pedestrian AEB (PAEB) to New Car Assessment Program (NCAP) and as Federal Motor Vehicle Safety Standards (FMVSS) regulation,” said Egil Juliussen, principal analyst at VSI Labs.

Read More »Tension Builds As Auto Industry Awaits Reborn ADAS Specs
It’s the Chiplet Derby…Without Enough Horses

It’s the Chiplet Derby … Without Enough Horses

By Junko Yoshida

Whats at stake:
Technologies to build 2D and 2.5D multi-die chips have existed for almost a decade. Yet, demand for chiplets languished until the dawn of the generative AI era. Nvidias AI processors have swept the market, triggering a change so abrupt that foundries and Outsourced Semiconductor Assembly and Test (OSAT) companies are left flat-footed. At stake now is how long aspiring chiplet vendors can wait, and whether going to China for chiplet production is an option.

As global chiplet demand soars, the shortage in production capacity has focused sharply for developers of AI processors, high-performance computing chips and automotive OEMs/Tier Ones looking for scalable, automotive semiconductor designs.

Read More »It’s the Chiplet Derby … Without Enough Horses