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Sneak Preview: Debunking Industry Narrative on AV Regulation

Sneak Preview: Debunking Industry Narrative on AV Regulation

By Phil Koopman

Too often, I’ve read documents or listened to panel sessions that rehash misleading or just plain incorrect industry talking points regarding autonomous vehicle standards and regulations. The current industry strategy seems to boil down to “Trust us, we know what’s best,” “Don’t stifle innovation,” and “Humans are bad drivers, so computers will be better.”

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Intel - That Name is More than a Game

That Name is More than a Game

By Ron Wilson

When Intel’s new CEO Pat Gelsinger unveiled the company’s process roadmap in July, part of the discussion was a wholesale renaming of Intel’s future process nodes. Superficially, this might have seemed an obvious marketing trick to mitigate painful comparisons against TSMC or Samsung. But beneath the surface, the renaming reflects both a decades-old struggle and a global financial reality.

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The Romance of the Jalopy - Woody

The Romance of the Jalopy

By David Benjamin

A nagging issue that I noticed last month at AutoSens in Brussels, Rob Stead’s visionary annual conference on sensor technology for the “cars of the future,” is the gap between technology people and car guys. Even more confusing—perhaps to the very people creating the systems and devices that might, finally, foster a utopia of self-driving cars, trucks, buses and “Look, Ma, no hands!” Harley-Davidsons—is that some of the AutoSens crowd occupy both sides of the gulf.

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Can Machine Drivers Guess Right About Us Human Drivers?

Can Machine Drivers Guess Right About Us Human Drivers?

By Junko Yoshida

What’s at stake?
For both human and machine drivers, perception is hard. Even harder is prediction. The driver must make reasonable assumptions — guesses — about what other vehicles or pedestrians will do next, in order to forge a safe path through traffic. The question becomes: How can machine drivers guess right, based on what criteria?

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Unlocking Apple Car’s Supply Chain

Unlocking Apple Car’s Supply Chain

By Junko Yoshida

What’s at stake?
Phil Magney, founder of VSI Labs, often says that Tesla is “a proxy of the future vehicle.” What, then, will Apple Car become? Will it be Tesla on steroids, a safer and more secure Tesla, or just a more transparent version of Tesla?

The departure of Doug Field, who resigned as the head of Apple’s car project (codenamed Titan) and jumped ship to Ford Motor Co. earlier this month, generated a fresh round of speculation that the car project at Apple might be stalled. We disagree with that analysis.

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A Portrait of Apple Beyond the Hardware

A Portrait of Apple Beyond the Hardware

By Bolaji Ojo

Apple Inc. built its enormous fortune on hardware long before services joined the bustling party. As the company contemplates a foray into the automotive market, the question on observers’ minds is how it can reinvent yet another sector, turning the consumer car into a fast-growth revenue engine for Apple that can rival its experience in the smartphone and tablet PC markets.

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It’s Rethink or Sink for Prophesee

It’s Rethink or Sink for Prophesee

By Junko Yoshida

What’s at stake:
The art of growing a startup business lies in “finding a path” that’s timely, practical and scalable. Many sensor startups, mesmerized by AV hype, bet their future on automotive. Prophesee, based in Paris, was one such early gambler. The CEO now sees that it’s time to pivot. But which way? What are his options?

Even for seasoned Tier Ones and OEMs, complying with automotive safety regulations is no cakewalk. For a tech startup pursuing the ADAS/autonomous vehicle market, conformance with and validation to the slate of applicable safety regulations could pose insurmountable hurdles.

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